Google Inc. announced it’s latest and greatest web tool to hit the market, Google Analytics. After purchasing Urchin months ago, Google may have stunned “business as usual” again. Marketers will love the new offering from Google for a variety of reasons, but the main one being that it’s free if you use AdWords (Google’s CPC network).

Google Analytics will allow customers of its AdWords service to see exactly how visitors interact with their website and how their advertising campaigns are faring.

What does it all mean? It means having access to a very powerful web-stats program that once cost you $199 a month. It means using AdWords should produce better ROI. It means webstat software providers are a little ticked off that they now will seriously need to reconsider their pricing points in order to compete. It might just mean more advertisers fro AdWords, u think